It’s part of the company’s DNA to build wicked-fast sleds and to beat its chest about ’em.Arctic Cat (NASDAQ: ACAT) is a North American manufacturer of snowmobiles and all-terrain vehicles. There are of course many, many other Arctic Cat ads from over the years that flex its performance muscle. With the emergence of the Yamaha-powered 9000 Series 4-stroke Turbo in 2017, Arctic Cat stayed firmly on the gas and on top of the performance speed war. But when equipped with the 177-hp Suzuki 9000 Series Turbo 4-stroke, they were definitely the world’s fastest, a fact that Cat leveraged in its marketing efforts in the late 2000s. Arctic Cat played up that fact the following year with this literal and accurate ad touting its lake race performance.Īrctic Cat Twin Spar chassis sleds weren’t the most nimble.
The 2003 Arctic Cat F7 Firecat was (and still is) one of the all-time asskickingest snowmobiles every made. Okay, this was used pretty heavily in 1989 and it definitely made its point, but I was always a little creeped out by it. When the 650 Wildcat debuted for the 1987 model season, Arctic Cat was confident that they had regained the top spot. When Arctic Cat set the fastest MPH in the 1981 Snow Goer Shootout with the El Tigre 6000, it capitalized on the honor with another powerful image and to-the-point headline. Just as Cat did in 1971 with this ad.Ĭountless are the number of now-grey-haired sledders who saw the above marketing in 1978 and immediately aimed their desire at an El Tigre. When you build models with the name King Kat and sporting the largest displacement engines anywhere, you talk about it. The above advertisement from 1970 brings “Boss Cat” into the mix, a monicker that would come to define later speed run machines and Arctic Cat in general.
One of the things I’ve always loved about Arctic Cat is the brand’s brazen spirit to build some of the fastest snowmobiles, and then to celebrate it.įrom Boss Cat to Thundercat, there’s a long and powerful history of fast, badass snowmobiles and to-the-point advertising that talked about it.
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